“Lots of views.
But did anyone buy?”
You know that silence.
PRception runs influencer campaigns for brands that have to answer for the money. We check the audience before you pay, agree the measure before you post, and tell you plainly what it did. Based in Thiruvananthapuram, working with brands across India.
It was real money. It could have gone on stock, or salaries, or Onam. All you have to show for it is a screenshot.
We’re aware of the irony. Views are where a report starts, not where it ends.
Nobody warns you about this part.
You refresh it between customers.
The views keep climbing. The phone doesn’t ring any more than it did last Tuesday.
You read the comments. All of them.
Forty fire emojis. Accounts with no photo. Nobody asking where to buy.
Someone asks what it brought in.
Your partner. Your father. Your boss. You open the report and look for a number you can say out loud.
The agency sends a proposal for the next one.
You still don’t know whether the first one worked.
Maybe it worked. Maybe it didn’t.
Not knowing is what you paid for.
You spent years earning your name. A creator gets thirty seconds with it.
If the claim is wrong, the tone is off or the paid label is missing, your customers won’t blame the creator. They’ll remember your name. So we check all of that before anything goes up.
Only about this share of brands track direct conversions from influencer campaigns, according to an MRSI webinar on influencers in November 2025. The rest have no direct number.
Profiles pitched to brands fail a basic authenticity screen, says Reelax’s 2026 report. That’s a vendor’s figure, but the risk is real.
Of India’s top 100 digital stars were found breaking disclosure guidelines in ASCI’s 2025 scorecard.
It can still work when it’s done properly. In a Hansa Research study across 36 Indian cities, 63% of influencer followers said they discover brands and products through them. And not everyone buys: in an iCubesWire survey of 913 people, 82% said it matters that influencers speak their regional language, while 35% said they had never bought on an influencer’s recommendation. Both surveys come from the industry, so treat them as a guide. It’s why we start with who could actually buy from you.
An influencer marketing agency finds the right creators for your brand, checks that their audiences are real, agrees the fee and terms, briefs the content, gets it posted with the correct disclosure, and reports on what it did for your business. You could do all of this yourself. Most brands hire an agency when the time it takes, or the cost of choosing wrong, starts to outweigh the fee.
PRception is a branding and digital marketing agency in Thiruvananthapuram, started in 2025. Influencer marketing is one of our services, alongside SEO, web design and performance marketing. That helps when a campaign needs more than a post: a page that turns the traffic into enquiries, or paid budget behind the reels that work.
It’s your own money.
You don’t need a dashboard. You need to know whether to do it again. We’ll tell you what your budget can and can’t do before you spend it.
It’s your name on the recommendation.
When the MD asks what it did, you need more than likes. You get named creators, the evidence behind each pick, and a report you can put in front of them.
You can’t read the comments.
A Malayalam creator’s audience is hard to judge from Mumbai or Bengaluru. We read the comments, check the city and country split, and explain what we found.
Nobody picks a clinic the way they pick a snack. We worked with creators including Vineeth, Chippy & Neethu and Sruthi on reels that show the clinic through people its patients already follow.
An Ayurvedic brand has to feel like something a family already trusts. We built home-based reels with micro creators including Elriya Elvis, so the product shows up the way it would in a real home.
Ask us for the period and baseline behind any number here. Beyond creator work, we ran the website, Amazon store, brand campaigns and social media for Eco Cleanser, a Kerala pet care brand: 250% brand visibility, 3x Amazon sales, 10K+ monthly visitors. More in our case studies.
Someone in your office has already asked. For one or two creators, the honest answer is that you can. Plenty of brands do. Here’s where it starts to cost more than it saves.
The numbers that matter sit in the creator’s private insights: location, age, real reach. A DM rarely gets you those.
Usage rights, ad permissions, exclusivity and revisions are where a cheap post gets expensive, or where you lose the right to reuse it.
Missed dates, wrong claims and missing labels all land on your desk, in the same month you’re running the business.
If one creator is all you need, we’ll say so on the first call and tell you what to check.
Engagement patterns and the creator’s own audience insights, checked before a name reaches your shortlist.
Checked firstThe measure agreed before launch: enquiries, store sales, code redemptions or clicks. The report says so when something didn’t work.
Agreed firstLanguage, district, category and comments from people who could buy from you. A big following alone isn’t a reason to book anyone.
Fit firstWe brief the message and the facts that must be right, then leave the delivery to the creator. Their audience knows how they talk.
Their voiceDeliverables, dates, revisions and usage rights in writing, and one point of contact on our side.
In writingCreator fees and our fee shown as separate lines on the quote.
Separate linesYour goal, your buyer, your budget, and what will count as success.You get: a written measure of success
Named creators, why each one fits, and the audience evidence. You approve every name.You get: a shortlist with evidence
Fees, deliverables, dates, usage rights and disclosure, all agreed in writing.You get: written terms, with fees on separate lines
We brief the creator and review the draft for accuracy and disclosure before it goes up.You get: drafts to review before posting
Posts go out on the agreed dates. With permission, the ones that work can get paid support.You get: posts live on agreed dates
Results by creator against the measure you set, what worked, what didn’t, and what we’d change.You get: a report you can forward as it is
We work from Thiruvananthapuram, so Kerala is the market we know best. It rewards a different plan from a national campaign, for three reasons.
For a Kerala audience, a creator speaking natural Malayalam will often carry more weight than a bigger national name. We haven’t found a Kerala-specific study to prove it. The nearest data is national: Reelax’s analysis of over 40,000 collaborations found regional micro creators getting 2 to 3 times the engagement of metro macro creators at about a tenth of the cost per post. That is a vendor’s number and it doesn’t break out Malayalam, so we treat it as a reason to test.
Onam is the big buying moment for many Kerala categories, with Vishu and the wedding season behind it. Fashion, jewellery, home and food brands all want the same creators in the same weeks. Booking late means paying more, or settling for whoever is free.
The Kerala Migration Survey 2023 estimates 2.2 million emigrants from the state, about 80% of them in the Gulf. Many still follow creators from home, which matters for gold, property, healthcare and education, where family abroad has a say. We check the country split in a creator’s insights before counting on it.
We’re based in Kerala and work with brands in the rest of India and abroad. We aren’t a national network with lakhs of creators on a roster, and we won’t pretend to be.
We source creators outside Malayalam brief by brief. Ask us which languages and categories we’ve worked in before you commit, and we’ll tell you on the first call if we’re the wrong choice.
Our influencer work is led by Akhil Nath, with strategy and creative in the same room in Thampanoor. You’ll talk directly to the team, not to a sales layer. Meet the full team
One creator post in India runs from about ₹2,000 for a nano creator to ₹12 lakh for a macro creator. A starter managed campaign is commonly budgeted at ₹1.5 to ₹3 lakh a month.
| Creator tier | Followers | Typical cost |
|---|---|---|
| Nano | 1K to 10K | ₹2,000 to ₹8,000 per post |
| Micro | 10K to 100K | ₹8,000 to ₹80,000 per post |
| Mid-tier | 100K to 500K | ₹50,000 to ₹3.5 lakh per post |
| Macro | 500K to 2M | ₹2 lakh to ₹12 lakh per post |
| Mega and celebrity | 2M and above | ₹8 lakh to ₹1 crore or more per campaign |
Usage rights cost extra. upGrowth’s estimates add 25 to 40% to repost a creator’s content, 60 to 120% to run it as ads from their handle, and 30 to 50% for 30 days of category exclusivity. Registered creators also add GST, and Grynow suggests keeping 15 to 25% aside for production and revisions.
The same published estimates put agency fees at ₹50,000 to ₹5 lakh per campaign, ₹1.5 lakh to ₹6 lakh a month on retainer, or 15 to 25% of creator spend. Kerala agencies that publish an entry point put a small campaign at about ₹1 to ₹2 lakh, and regional-language creators are generally quoted below national equivalents.
We quote after seeing the brief, because creator fees make up most of the budget and they change with the plan. The quote shows creator fees and our fee as separate lines, so you can see where your money goes. Tell us your budget on the first call and we’ll say plainly what it can and can’t do.
We know of no independent ranking we’d rely on. Many “top 10” lists come from agencies that appear on them, and the figures in them are usually self-reported. Creator counts tell you little either. These questions tell you more, so ask them of everyone, including us.
| Type of partner | Usually best for | Watch for |
|---|---|---|
| Regional or Kerala agency | Local language and culture, closer attention, smaller campaigns | Limited reach outside its home market |
| National influencer network | Large, multi-language and multi-city campaigns | Less senior attention on smaller budgets |
| Self-serve platform | Brands with a team to run campaigns themselves | The work and the judgement stay with you |
| Celebrity marketplace | Booking a known name quickly | Strategy and measurement may be limited |
Under the Consumer Protection Act, 2019, the Central Consumer Protection Authority can fine manufacturers, advertisers and endorsers up to ₹10 lakh for a misleading advertisement, and up to ₹50 lakh for repeat violations. ASCI’s guidelines also put a duty on the advertiser when it has a material connection with the influencer. Paid posts we run go out with a clear disclosure label. Take your own legal advice on a specific case.
We don’t claim that, and we’d be careful with anyone who does. We know of no independent ranking of influencer marketing agencies in Kerala, and many of the lists you’ll find are published by agencies that appear on them. Judge any agency, including us, by the questions on this page.
It depends on the job. A campaign with hundreds of creators in many languages suits a national network. A self-serve platform suits a brand with its own team. A smaller set of carefully chosen creators, especially in Malayalam, is where a team like ours fits. Ask each agency to show you a campaign like yours, with the result in business terms.
One creator post runs from about ₹2,000 for a nano creator to ₹12 lakh for a macro creator, going by published 2026 estimates. Celebrity deals go well past that. Starter managed campaigns are commonly budgeted at ₹1.5 to ₹3 lakh a month, with agency fees on top or included depending on the model.
Kerala agencies that publish an entry point put it at around ₹1 to ₹2 lakh for a small campaign with a handful of nano and micro creators. Smaller tests can work if the goal is narrow. Tell us your budget on the first call and we’ll say plainly what it can and can’t do.
It may not be, so don’t take our word for it. Before you spend anything, ask us for the named creators and their audience evidence, the written terms, and the measure the report will be judged against. If a first campaign is small enough that a poor result won’t hurt, you can judge us on it before committing more.
You can, and for one or two creators it may be enough. An agency earns its fee when the checking, negotiating, briefing, contracts and reporting would take more of your time than the fee costs, or when you can’t judge a creator’s audience yourself, as with a language you don’t read.
Ads are easier to measure and easier to switch off, so if you need demand this week, start there. Creators can give you trust and content that ads struggle to earn. The two often work best together, with paid budget behind the reels that have already shown they work, if the creator agrees to it in writing.
Yes. We’re based in Kerala and work with brands across India and abroad. Brands outside Kerala usually come to us to reach Malayalam audiences. For other languages we source creators brief by brief, and we’ll tell you upfront if a national network would serve you better.
Our studio is at Citylink Tower, Thampanoor, in Thiruvananthapuram (Trivandrum). We don’t have a Kochi office. Most of the work can be done over calls, and we can plan shoots elsewhere in Kerala as part of a campaign.
Yes. Our campaigns for Faceco Dental & Skin and Amrutveni were built with Kerala creators including Vineeth, Chippy & Neethu, Sruthi and Elriya Elvis. We pick creators for the campaign, so we aren’t limited to a fixed roster.
Mostly, yes. The terms overlap. People tend to say “influencer” when the value is the person’s audience, and “creator” when the value is also the content they make, which a brand may reuse in its own ads. We do both, and the usage rights are agreed separately.
Mainly Instagram and YouTube, with growing work on LinkedIn. The choice follows where your buyers spend time and what you need the content to do.
We look at how engagement compares with the follower count, whether the comments read like real people, sudden jumps in follower growth, and the creator’s own audience insights for location, age and gender. No check is perfect, so we also keep early spend small with a creator we haven’t worked with.
For most brands that want sales or enquiries, several well-matched nano and micro creators are the safer first test, because one poor fit doesn’t sink the budget. Big names make sense when fame itself is the goal, such as a launch. Many good plans use both.
We agree the measure before the campaign starts, then track reach, engagement, clicks, conversions and cost per result for each creator. Tracked links and creator-specific codes help, but they miss people who saw a reel and walked into your store later, and the report says so.
No. Nobody controls the algorithm or your buyers, and a guarantee on views can be met with low-quality traffic. We can commit to the process, the deliverables and honest reporting, and we’ll set expectations from comparable work before you spend.
Give it at least six weeks for Onam, Vishu or any date you can’t move, because the good creators get booked first. Campaigns without a fixed date can usually move faster, depending on how many creators are involved and who needs to approve the content.
A platform gives you software to find and manage creators, and your team does the work. An agency does the choosing, negotiating, briefing, checking and reporting for you, and charges for that time. A platform costs less if you have someone to run it. An agency costs less if a bad pick would cost you more than the fee.
Written by the PRception team, Thiruvananthapuram. Last updated . See also our case studies.
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